How to Add a Payment System to Your Website

With the SendPulse landing page builder, you can add a payment button to your website to implement one-click payments for your products.

After clicking on the button, users will be redirected to a payment page, where they enter their card data and pay for the goods. The money will be transferred to the account of your payment system.

Place the "Payment" widget right after the product description in the desired part of the template.

Enter the name of your product in the right panel. It will be displayed on the payment page of your payment system and the receipt.

Add a Payment Method

Select a payment system to receive payments.

Read more about how to connect different payment methods in the "Accept Payments" section.

If you choose the LiqPay payment method, you can set up data transfer for the RST.

Read more: How to Transfer RST Data to LiqPay.

Add a Payment Amount

Select a payment type (indicated price or minimal price) and amount.

To choose or change the currency you accept, go to “Account settings” > “Accept payments,” and next to your payment method, go to merchant settings, and choose a currency.

A fixed-price payment will be considered successful if a user paid the full specified amount. A minimal-price payment will be considered successful if a user paid any amount that is equal to or higher than the minimum payment amount.

For example, you can use the “Minimal price” payment type for fundraising and donations.

Set up Integrations with Other Services

Add Deals to Your CRM

You can also enter the name of your deal, select the pipeline where your automatically created deals will be saved, and select the status of your deal based on its payment status. By default, your deal will be added to the first stage of your first pipeline.

You can also transfer UTM tags to your CRM contact cards if a visitor clicks a UTM link and makes a payment on your website.

Read more: How to Transfer UTM Tags from Website Subscription and Payment Forms to CRM.

Also, you can create campaigns based on payment status. To do this, in CRM, allow to create deals after payments, and in A360, select the ”Create deal” start trigger and the ”Payments” deal source.

Read more: How to Send a Message Triggered by a CRM Event.

Add Contacts to Email Service

You can add contacts who have filled out the paid form to your mailing list and send them payment notifications and other messages using Automation360. To do this, turn on the "Add to a mailing list" toggle, and select a mailing list.

Read more: How to Create an Automation That Starts When a Subscriber Is Added to a Mailing List.

Set up a Payment Form

Customize Your Form Fields

Add new form fields or customize your existing ones by clicking on the pencil icon.

Note that the "Email" field is a required field – you can not delete it.

Select the field type.

Enter the name of the field and a hint for the field in the placeholder.

Check if the field is required. If it is required, the user data will not be sent until they fill in all the required fields.

Save Field Values to Variables

The data of those who have paid for your product will be transferred to the selected variables.

Select the variable in your email service you want to save the field value to.

Note that all field values are passed to a variable of the "String" type. The values of the "Email" and "Phone" fields are saved in the standard system variables of email and phone.

Select which contact and deal fields in the CRM you want to save the field value to.

Customize the Appearance of Your Form

To edit your order form, click "Field styles."

You can hide field names and customize the appearance of your fields (borders and their color, text, background color, rounding, and size). 

On the left, you can see what your payment form will look like for a user who clicks Pay. Check the data you configured in the editing panel of the block: the name of your product and its price, and fields for entering customer contact data.

Configure Your Payment Button

Click on the pencil icon and go to your payment button edit menu. 

Enter your text and description to be displayed on the button. Select your button style: primary, secondary, or customizable and specify the size of the button.

Set Up Analytics

You can transfer your goals from your form to Google Analytics and Facebook Pixel events. Click Analytics settings.

Turn on the "Transfer the goal to Google Analytics" or "Transfer the goal to the Facebook pixel” toggle.

If you have turned on the "Transfer the goal to Google Analytics" toggle, enter your data in the "Category," "Action," and "Label" fields — these parameters will be transferred to Google Analytics in the "Events" section.

If you have turned on the "Transfer the goal to the Facebook pixel” toggle, the "Purchase" event with value and currency values will be generated automatically. You will be able to see it in "Events Manager” in your Facebook Business Account.

Finish Widget Setup

Before you close the website builder, check if you filled in all the widget setting fields correctly.

If you have not filled in a field, it will be highlighted in red in the widget settings, and a warning sign will appear in the builder. A form with blank fields will not work.

How to View Payment History

You can also view and export your payment history as a CSV file in the “Account Settings” > “Accept Payments” tab. You will see payment details: username, product name, price, date of last status change, and payment status.

All payment statuses are given by the selected payment system. For more information, we recommend contacting the support of the payment system.

How to Send a Successful Payment Webhook

You can also send webhooks to your system notifying that the users have successfully paid for your products.

Go to "Account Settings" in the "API" tab. Under the “Successful payment webhooks” section, click Create Webhook.

Paste the URL you want to send the event to.

An example of the webhook structure you can receive:

{
  "timestamp": 1644590834,
  "version": "1.0",
  "event": "payment_order",
  "order": {
    "totalCost": 12,
    "status": 200,
    "customerName": "User",
    "service": 2,
    "paymentMethodType": 7,
    "variables": [
      {
        "valueType": 1,
        "name": "String",
        "value": "Hello World"
      },
      {
        "valueType": 2,
        "name": "Number",
        "value": "55684213"
      },
      {
        "valueType": 3,
        "name": "Date",
        "value": "2022-02-25"
      },
      {
        "valueType": 5,
        "name": "Phone",
        "value": "+38063456228"
      },
      {
        "valueType": 6,
        "name": "Email",
        "value": "user@sendpulse.com"
      },
      {
        "valueType": 7,
        "name": "Link",
        "value": "http://sendpulse.com"
      }
    ],
    "number": 1618,
    "currency": "BRL",
    "contactId": "7a505f4293dffcd7100f8f0004214892e4cf5618307908edf465042075d5c30",
    "updatedAt": "2022-02-11T14:47:14+00:00",
    "type": 2,
    "id": "a3704313-8c0b-0000-b195-c6b84242f0e2",
    "createdAt": "2022-02-11T14:47:13+00:00",
    "description": "Apple MercadoPago"
  }
}

Last Updated: 11.10.2023